MOBILITY ADO and Tech Partners Discuss the Future of Mobility at Círculos MOBILITY Forum

Beyond short-term logic, the company is betting on technological development as a strategic pillar that allows it to anticipate trends, strengthen its operation, and respond to new user demands in increasingly dynamic environments. With Círculos MOBILITY, the transport operator reaffirms its commitment to the future of mobility, promoting a more efficient, connected, and people-centered model. Under this vision, it was highlighted that the transformation of transport requires a collaborative mindset, where companies, technology, and talent work in an integrated way to solve sector challenges. From this perspective, technology partners agreed that the strategic use of data is the starting point to evolve mobility. This was discussed during the third edition of Círculos MOBILITY, a forum organized by MOBILITY ADO that brought together key executives from the technology and transportation ecosystem. During the event, it was emphasized that the evolution of the sector no longer depends solely on operations, but on the ability to articulate technology, efficiency, and passenger experience within the same ecosystem. Based on this premise, on this occasion, the invited executives from Google Cloud, Kyndryl, Optibus, and Softtek agreed that the future of mobility is built on the ability to integrate real-time information and translate it into operational decisions. One of the most relevant data points shared at the event was that, according to the United Nations, cities that integrate smart mobility solutions can significantly improve urban efficiency and quality of life, which reinforces the need to drive collaboration spaces between industry and technology. This dynamism is reflected in the sector's growth: industry estimates indicate that the global connected mobility market will reach $1.68 trillion by 2026, driven by the adoption of digital solutions and the use of real-time data. In his participation, Carlos Arias, Digital Transformation Expert at MOBILITY ADO, stressed that the real challenge is not only to innovate but to execute with excellence: "To be an innovator, you first have to be impeccable in the basics." Mobility is at a turning point driven by the integration of data, artificial intelligence, and digital platforms, elements that today define both the operation and the user experience. The value lies in executing that integration agilely, with a real impact on the passenger experience," highlighted Leopoldo Guadarrama, VP Travel, Transportation & Logistics Mexico at Softtek. Participants agreed that the future of mobility will be defined by the ability of organizations to leverage the potential of real-time data, as well as the strategic use of artificial intelligence to anticipate needs, optimize operations, and improve the user experience. They also highlighted that collaboration will be a key factor for the sector's evolution, by integrating technological capabilities, operational knowledge, and strategic vision within the same ecosystem. In this context, MOBILITY ADO, together with its technology partners, is driving a transformation strategy that prioritizes innovation as a key enabler for mobility development. "Digital transformation in mobility is not just about implementing technology, but about integrating complete ecosystems that connect operation, user, and business. You cannot innovate without guaranteeing operational continuity, system security, and information availability at all times," commented Carlos Marcel, General Director at Kyndryl Mexico. In the same vein, the conversation addressed how artificial intelligence already allows translating this data into concrete operational decisions. "Modern mobility depends on resilient and always-available platforms. Artificial intelligence allows modeling hundreds of scenarios in minutes to optimize routes, fleet, and operations, something that could previously take days or weeks. The ability to integrate information from multiple sources — from sensors to the participation of users themselves — allows anticipating scenarios, adjusting operations in real-time, and offering safer and more efficient experiences for millions of people," pointed out David Ruiz, Director of Enterprise at Google Cloud. Based on this, it was emphasized that the efficient operation of transport requires technological infrastructures capable of sustaining these processes continuously and securely. In addition, driver monitoring technologies allow detecting fatigue or distractions, contributing to raising safety standards in the service," explained Alan Winer, Regional Director Mexico at Optibus. Finally, it was highlighted that the true value of these technological capabilities lies in their integration within a connected ecosystem. "Today, mobility is built on data."