Many people think that entrepreneurship is about having a good idea. But the reality is different: entrepreneurship is about knowing how to turn that idea into an opportunity, and it all starts with knowing how to sell. In Querétaro, we are betting on this; through the IQEI, we have launched training programs that have already benefited thousands of entrepreneurs across the state. One of them is the workshop "Learn to sell with IQEI," where entrepreneurs acquire real tools: how to identify their customer, how to present their product, and how to close sales. Because without sales, there is no growth. Today, more than 5,445 entrepreneurs have been trained in the state, and more than 12,000 have been served in the IQEI ecosystem; this is no small matter: it is economic development from the bottom up, from ideas, from the effort of each person. When we strengthen our entrepreneurs, we strengthen our families, our communities, and our economy. In Querétaro, we believe in the people who dare to start. And that is why we not only support them… we accompany them so they can go further.
