In an increasingly saturated market, the adoption of Artificial Intelligence (AI) by companies has become a key factor in standing out and maintaining a competitive advantage. While specialized models may not be as versatile as large language models, their deep focus on specific areas can offer significant advantages.
The deep integration of AI into a business's core processes can make it an essential part of its operation, complicating replication by competitors. For instance, two companies like TV Azteca and Televisa could use the same forecasting algorithm, but the one with richer and more complete data will obtain superior insights, resulting in a higher quality model.
Organizations must go beyond mere technology implementation and focus on how to effectively integrate it into their operations to create something unique and distinctive in their market. This integration can build a symbiotic relationship between technology and the essential competencies of the company, making it difficult for others to imitate.
As companies seek to differentiate themselves, it is crucial to develop personalized experiences for users, adapting AI models to specific workflows that address their particular needs and challenges. The quality and type of data used in traditional data modeling are critical for differentiation in a competitive market.
It is essential for companies, when working with large language models, not to limit themselves to adding more data but to find creative and unique ways to apply these tools to solve specific problems and create a prominent market position. Operational transformation driven by the strategic integration of AI can revolutionize a company's daily processes in a unique and innovative way.
Just as in the case of Toyota's Kanban system, which changed operational efficiency, AI should be applied in a way that optimizes and differentiates business processes. Competitive advantage lies not only in the available technological tools but in the ability to use them uniquely and effectively in search of specific solutions.
In a context where competition is fierce, companies must aim for unique positions in the market by strategically applying AI and other advanced technologies. Creativity and adaptability are key to standing out in a world where access to sophisticated tools is shared, and therefore, differentiation is achieved through their creative and unique application.
