The Day of the Dead is one of the most important and representative celebrations of Mexican culture. During this celebration, homage is paid to death and preparations are made to welcome the souls of loved ones through typical offerings. In order to help consumers plan a budget, the Federal Consumer Protection Agency (Profeco) monitored prices in three major cities in Mexico: Mexico City, Guadalajara, and Monterrey.
Among the essential or most common products in the offerings that were monitored are candied pumpkins, sugar skulls, chocolate skulls, charcoal, black copal, incense, clay izuintle, traditional Day of the Dead bread, papel picado, petate, black incense, paraffin candle, coconut, macaroon, palanqueta, flower pot with marigold flowers, marigolds in a bouquet, and small or big bunches.
The average, minimum, and maximum prices of these products varied, and Profeco recommended that consumers create a list of necessary items for the offering, buy only what is necessary, shop in advance, compare prices and quality, and take advantage of promotions and sales at stores to get better prices.
