A recent study conducted by HR Media revealed that in Mexico, free-to-air television accounts for 57.3% of the total audience, followed by Connected TV with 26%, pay television with 16.1%, and video games with 0.7%. During the month of September, YouTube and Netflix topped the list of the most viewed on-demand apps on Connected TV, with a share of 28.7% and 21.1%, respectively.
Digital content on smart TVs connected to the Internet allows users to access applications and traditional channels. Other notable platforms in the Connected TV ranking in Mexico were Vix Premium with 10.9%, Disney+ with 10.2%, Max with 6.1%, Prime Video with 4.4%, Pluto TV with 2.9%, Paramount+ with 1%, and a group of other platforms that totaled 13.8%.
According to HR Media, the main consumers of Netflix are children aged 2 to 12 years (17%) and people aged 25 to 44 years (29%). Streaming platforms and Connected TV continue to gain ground among the Mexican audience, with an average of 3 hours per day of content consumption through streaming platforms, surpassing the 2.5 hours of free-to-air television.
On YouTube, the groups that dominate the audience are children and young adults. Mexico stands out as one of the largest countries in the region and a benchmark in the streaming industry, thanks to its young population, increasing Internet penetration, and the adoption of smart devices.
According to the latest National Survey on the Availability and Use of Information Technologies (Enduth) by INEGI, there are 88.2 million mobile phone users in Mexico.
