With more than 65 years of experience, Libertad maintains its commitment to underserved communities by the traditional financial system through products and services that promote financial inclusion. The company closed August 2024 with a profit of 101 million pesos, maintaining a positive trend compared to the previous year.
During the last year, Libertad positioned itself as a key institution in the popular financial sector thanks to a business model that integrates technology, inclusion, and social responsibility. The company achieved a 9.8% increase in its consumer credit portfolio compared to the previous year.
One of the most innovative aspects of Libertad is its "Omnichannel" model, supported by a solid and efficient infrastructure. This has allowed the company to improve its profitability, solvency, and maintain sustainable expansion for the benefit of its more than 2.5 million customers.
To enrich its service offerings, Libertad launched the Digital App, which allows users to carry out financial transactions quickly and easily. Looking to the future, the company aims to increase its customer base to 3.5 million and strengthen its national presence through its unique Phygital model in its segment.
The Libertad App is part of the company's digital strategy, designed to simplify the financial management of its clients. Through this application, users can access products such as "Cuenta Ya," with a fixed rate of 12% annually, and "Crédito Ya," a revolving credit line that provides flexibility in the use of resources.
In recent years, Libertad has strengthened its corporate governance, transparency, and accountability protocols, as well as its commitment to sustainability for the benefit of customers, partners, and shareholders. The company has achieved a liquidity level of 41% and maintains a capitalization of 139.6%, above the minimum required by the CNBV.
Libertad's positive performance is attributed to asset optimization and a growth model focused on stability. The company continues to innovate and prioritize financial inclusion, as well as the constant improvement of its services to meet the needs of its customers.
