Journalist Paola Rojas became embroiled in a confusion related to Mixes mezcal, a brand of mezcal that was accused of cultural appropriation. Through an advertising campaign, the company presented Paola Rojas as the owner of the mezcal, which generated criticism and attacks against the journalist, as elements of the Mixe culture were used to promote it.
Amidst this situation, Paola Rojas clarified that she is not the owner of any mezcal, including Mixes, and that she did not register a brand for its commercialization. The communicator explained that her only interest was to support independent producers. In light of the controversy, she requested that the advertisement portraying her as the owner of the drink be corrected; however, this led to a scandal that harmed her image.
On the other hand, the Mixes brand was accused of misleading the public by making it seem like Paola Rojas was the owner of the mezcal when in reality she was acting as a spokesperson. The journalist emphasized that she received no payment for her participation in the campaign and stressed her respect for the Mixe community and the culture of Oaxaca.
In a statement shared on her social media, Paola Rojas denied the accusations regarding her supposed ownership of Mixes mezcal and urged the company to clarify the situation to avoid misunderstandings. The journalist lamented the confusion generated and reiterated her solidarity with the people of Oaxaca and the Mixe community, highlighting her commitment to defending cultural diversity and respecting Mexican traditions.
