Louis Vuitton Launches L’Immensité Perfume in Mexico

Louis Vuitton's new fragrance, L’Immensité, crafted by perfumer Jacques Cavallier-Belletrud, is now available in Mexico. The scent features fresh citrus notes and can be personalized. Its mention in the controversial song ‘Presidente’ highlights its desirability and connection to contemporary culture.


Louis Vuitton Launches L’Immensité Perfume in Mexico

The famous brand Louis Vuitton has launched its fragrance L’Immensitè, designed by perfumer Jacques Cavallier-Belletrud. This fresh and citrusy scent has become one of the brand's favorites, with a subtle and elegant trail that leaves a refreshing impression. Available in 100 and 200 ml presentations, the fragrance is priced at 6,450 and 9,450 pesos, respectively.

One of the standout features of L’Immensitè is that it can be personalized when purchased at the Louis Vuitton store, where initials or dates can be engraved for free on the bottle. Additionally, the bottle can be refilled with the fragrance at the brand's stores, offering a more exclusive experience to customers.

On the musical side, the genre of 'corridos tumbados' and 'béclicos' has gained popularity in Mexico, with artists such as Natanael Cano, Gabito Ballesteros, Luis R. Conriquez, and Neton Vega. These artists collaborated on the song “Presidente”, which mentions luxury brands like Louis Vuitton and its fragrance L’Immensitè, highlighting them for their high cost.

In the controversial song, a drug trafficker known as “El Plumas” is referenced, supposedly related to the Jalisco New Generation Cartel, and the verse mentioning the fragrance L’Immensitè from Louis Vuitton is stated. The controversy arose due to the mentions of criminal figures in the lyrics, sparking debate around the influence of drug trafficking culture in current music.

L’Immensitè is a men's perfume that stands out for its citrus and fresh aromas, with moderate to long-lasting duration and medium projection, ideal for daily use without being overwhelming. Its popularity is due to the quality of the fragrance and the prestige of the Louis Vuitton brand in the luxury perfume market.

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