The government of President Claudia Sheinbaum is about to launch a new campaign to promote the country in various international markets. This initiative will be led by 'Made in Mexico,' a recognized label for products and commercials. The goal is to strengthen industries such as semiconductors, following the path previously set with the automotive, textile, manufacturing, and aerospace industries.
According to journalist Jeanette Leyva, Bárbara Botello, former mayor of León, Guanajuato, will be in charge of positioning the campaign. Leyva claims that 'Made in Mexico' is not just a marketing strategy, but also facilitates the export of products in international trade agreements, opening markets in North America, Europe, and Asia.
The 'Made in Mexico' brand will also seek to strengthen itself nationally, especially in sectors like textiles, where Mexican products compete with Chinese ones and norms favoring foreign companies have been infringed.
The 'Made in Mexico' seal is a distinctive mark for domestic products that was implemented in 1978 during the government of Miguel de la Madrid. The NMX-Z-009-1978 standard establishes that this emblem identifies products manufactured in Mexican territory, encouraging the purchase of local products and supporting the national economy by associating it with quality.
"The Made in Mexico brand is synonymous with world-class quality, backed by the talent, creativity, and innovation of producers who work in our country to offer competitive goods and services," explains the Government of Mexico. The logo designer was Omar Arroyo Arriaga, and over time, the phrase and image have transcended into different areas, reaching usage on t-shirts and becoming the subject of documentaries and albums by artists such as Alejandro Fernández and Banda El Recodo.
