The Bonafont Race, one of the most important and emblematic races for women in Mexico, is back this year with strength in Mexico City, Guadalajara, and a surprise location. The event, which symbolizes unity, freedom, and well-being, aims to gather thousands of participants who will run together for equality and empowerment.
With confirmed dates for March 2 in Guadalajara and March 16 in Mexico City, women are preparing to run 5km in an act of inspiration and empowerment. Since 2018, Bonafont and UN Women Mexico have strengthened their alliance, promoting gender equality both inside and outside the company.
"When it comes to equality, we are convinced that every step counts. The race is an example of collective power to inspire, transform, and make the brand's purpose visible. Our commitment is clear: to empower women," said Silvia Dávila, President of Danone LATAM and General Director of Danone Mexico.
The event also highlights the importance of sustainability as a fundamental pillar of the brand and seeks to unite women in a movement that celebrates their strength and ability to transform the world together. Moni Pizani Orsini, Representative of UN Women Mexico, pointed out that the alliance between UN Women and Bonafont drives meaningful transformations to close gender gaps.
Participation in the Bonafont Race is more than just running; it is a call to action for gender equality and female empowerment. This edition features collaboration with Reebok to present the official event t-shirt, made with 100% recycled PET polyester thread from reusable plastic bottles. Those interested in joining this unique movement can register on specific dates: February 11 for Guadalajara and February 25 for Mexico City. Don't miss the chance to be part of this transformative experience!
