The Ibero-American Musical Culture Festival Vive Latino, known as El Vive, emerged in response to the rise of national rock bands in the 1990s. In those years, massive concerts were an exclusive experience for young people and were held in various places such as resorts, parking lots, and open-air venues.
Over time, the festival became one of the most beloved in Mexico, celebrating its 25th anniversary this year, establishing itself as one of the longest-running in the current scene. Bands such as El Gran Silencio, La Barranca, La Maldita Vecindad, and La Lupita headlined the first events, which did not exceed seven hours in duration.
The first Vive Latino in its current format took place in 1998 with the participation of 42 groups over two days. Since then, the festival has been a space where musical and cultural diversity come together, welcoming young people and a wide range of artists and creators.
The next edition of Vive Latino, scheduled for March 15 and 16, promises to be a unique opportunity to relive nostalgia with the presence of bands that were part of the inaugural edition. Music as a transnational element of unity is one of the pillars of this event, which has evolved and adapted over the years.
The press conference presenting the 25th edition of Vive Latino was an emotional event that showcased the festival's constant innovation. In addition to music, this year other activities such as Lucha Libre shows with iconic figures will be incorporated, adding an extra attraction to the experience.
The lineup of artists participating on the different stages is varied and includes both national and international talent, from Caifanes or Molotov to Scorpions, Foster The People, and more. There will also be spaces dedicated to humor with Casa Comedy and training with Master Classes taught by renowned musicians such as Sabino, Medusa from Porter, and Aterciopelados, among others. Undoubtedly, Vive Latino 2025 is set to be an unmissable celebration for music and culture lovers in Mexico.
