Tuna, rich in proteins, omega-3, and low in saturated fats, is a versatile ingredient that can be used in a variety of dishes, from ceviches and salads to tacos and more elaborate recipes. For those who love tuna and are looking for delicious options during Lent, the Casa de Atún Dolores offers a unique experience.
The Casa de Atún Dolores presents itself as a place of connection between the brand and its consumers, with interactive rooms that include selfie spots, a ball pit, and video games. The tour culminates in La Cevichería, where visitors can taste dishes prepared with the brand's products.
According to Jimena González, brand manager of the brand, "Our house is your house," and during Lent, Dolores' house invites you to enjoy the best of the sea. The walls of the place showcase key moments from Dolores' journey, combining tradition and evolution of a leading brand in the market.
Under the name "Your House Dolores," this space invites you to immerse yourself in the world of tuna through a free tour filled with history, flavor, and sustainability. Visitors can learn about the brand's history as well as the production process, from fishing to canning.
With the beginning of Holy Week, a period during which many Mexicans choose not to eat meat on Fridays, Dolores proposes different recipes ranging from golden tacos of tuna chilorio to innovations like tuna popcorn. The brand challenges consumers to enjoy tuna during Lent with the campaign "40 days, 40 recipes," offering creative ideas for each day.
The Casa de Atún Dolores is more than an exhibition; it is an invitation to discover the history and passion that have characterized this brand for a century. In addition to its spiritual significance, the choice to consume tuna during Lent is highlighted for being beneficial to health, offering nutritious alternatives such as poultry and seafood.
Through QR codes on the walls, visitors can access exclusive content that reveals details of the fishing and canning process, highlighting the brand's commitment to sustainability. In the Dolores Market, visitors can purchase exclusive products, including a merchandise line with marine motifs and recent launches such as tuna jam.
