The program "Somos Grandes" from ADN 40 presents its second season, highlighting the most important entrepreneurs in Mexico. Hosted by Ninfa Salinas, president of the Azteca Foundation Council of Grupo Salinas and a marketing expert, the concept produced by Andrés Tovar has given a voice to celebrities such as Eugenio Derbez, Saúl "Canelo" Álvarez, Inés Sainz, Alan Estrada, Sylvia Pasquel, Laura Flores, Mark Tacher, among others, who share their experiences as businesspeople.
The program has gained popularity, becoming the most watched on ADN 40 on weekends. In recent measurements provided by HR Media, "Somos Grandes" attracted 319 thousand viewers on April 26, surpassing other content like the special coverage of Pope Francis' death.
The episodes feature entrepreneurs from all spheres, from well-known figures like Deepak Chopra and Arturo Elías Ayub to small and medium-sized business owners who share their success stories and offer advice to inspire other entrepreneurs to take their projects to the next level.
Additionally, the program highlights the work of small merchants, auto repair shops, restaurants, and family businesses, considering them as heroes driving the country's economy. It also showcases innovative companies, video game developers, and successful franchises in Mexico, demonstrating that talent and creativity are present throughout the country.
"Somos Grandes" airs on Saturdays at 5:00 PM through ADN 40 and digital platforms.
