The Tecate Pa’l Norte festival implemented a comprehensive strategy for social and environmental responsibility. A key initiative was a pilot plastic cup recycling project, supported by Heineken México. To address this logistical challenge, involving a large volume of waste, 20 volunteers per shift were deployed. They patrolled the festival grounds with special containers to separate plastic from its source of generation, preventing it from ending up in landfills and integrating it into new recycling chains. To improve the well-being of thousands of visitors, hydration towers with free drinking water were installed. This initiative, novel for the region, aimed to minimize the ecological footprint of mass events. The project's success, which averaged 16,000 daily visits to its sustainability module, demonstrates the public's growing environmental awareness. Data collected during this pilot will allow for process refinement to be implemented in other large-scale events in Mexico. The infrastructure also reflected a commitment to sustainability. A modular space, powered by solar panels and equipped with high-efficiency LED lighting, served as the core informational hub for the public. It showcased tangible examples of the circular economy: surplus can tabs were transformed into custom pins, and textiles from previous editions were turned into promotional accessories like bucket hats. Organizers prioritized the social sphere, ensuring accessibility and equity. Main stages featured elevated platforms for people with disabilities and Mexican Sign Language interpreters. Additionally, cutting-edge technology, such as sensory vests, allowed the deaf community to feel the vibrations of the music. To protect the environment, specialists safeguarded the biodiversity of Parque Fundidora, establishing protected zones for emblematic species like ducks. A key focus of the strategy was promoting moderation. Through activities with vision-altering glasses that simulate the effects of alcohol, young people were educated about the risks of excessive consumption. 'White Points' were set up for mental health crisis support, and 'Violet Points' to prevent and address harassment or discrimination. Thus, the 2026 Tecate Pa’l Norte festival served as the main stage for consolidating a strategy for social and environmental responsibility at large-scale events in the country.
