With a constant evolution in her sound and narrative, the artist has explored different genres and concepts, consolidating a style that combines sensitivity, youth, and a clear intention to connect emotionally with her audience. On this path comes 'Lento', her most recent single, a song that marks the beginning of a new stage in her career. She tells me 'try this', 'do it differently'. This led her to give 'Lento' a very specific identity: 'It's a lighter interpretation, even a bit childish. We wanted that fresh, youthful feeling'. A music video from the bottom of the sea and music that empowers. The video for 'Lento' also marks a turning point in her career, integrating technology and imagination. Accompanied by a music video with elements of artificial intelligence and a fantastic aesthetic, the release not only presents a new musical facet but also a more ambitious and visually risky narrative. In an interview with Publimetro, Mía Rubin delves into the creative process behind 'Lento', the emotional inspiration that shaped the song, the production challenges, and the role this release plays in her artistic evolution, as well as the story she seeks to tell in this new stage of her career. 'Lento' reflects a fantastic love born from the most intimate. Mía Rubin explained that 'Lento' arises from a deeply personal creative process, built in collaboration with María Santano, where the connection was immediate: 'When two women connect when composing, it's super easy for things to flow'. The artist detailed that the song explores a type of idealized love, inspired by first crushes: 'We wanted to find this half-fantastical love that one creates when they haven't experienced real love. I told her: 'my first crush was Prince Eric', and she said 'Peter Pan'. Thus, 'Lento' appeals to a childish but real emotion, even if it's based on something unattainable: 'It's this love that is never going to happen, but it generates a real feeling, like 'you and me forever', even if it's not today, maybe tomorrow'. Unlike other more complex compositions, Mía assured that this song flowed naturally and spontaneously: 'There are songs that take months, but with 'Lento' it was very simple, very organic, very real'. The interpreter highlighted that there were no blocks or difficult moments when writing it: 'Everything came out very naturally between us'. Working with her father: between family and professional. One of the key elements in the production was the participation of her father, Erik Rubín, with whom she has built a working dynamic over the years. 'It has been an important process learning not to cross that fine line, because we are father and daughter, but also artist and manager'. She recognizes that although there are disagreements, they have learned to prioritize respect: 'We are both very passionate, but we have learned to reach a middle ground where respect is always present'. Mía highlighted that one of the biggest challenges was exploring new ways to interpret her voice, driven by her father's suggestions: 'My dad gets me out of my comfort zone. I will definitely continue to play with this'. Mía made it clear that 'Lento' is not just a single, but the beginning of a broader narrative within her career: 'In the end, this is a story, it's like a movie. It's not just a single, it's the beginning of this new stage and a story that I'm going to be telling'. As for what she hopes to provoke in the public, the singer was direct: emotion, enjoyment, and self-confidence. The song bets on a pop sound with fresh and contemporary touches, while building a story around idealized love, the one that arises from imagination and first 'crushes'. 'The video is 50% green screen and 50% artificial intelligence'. The artist explained that the process was complex and meticulous: 'We filmed for hours on a green screen and then it took months to get to the final result'. It's my safe place, where I am the most secure version of myself'. Mía Rubín's musical path. Regarding her artistic direction, Mía confirmed that she will continue to explore pop, but with multiple influences: 'It's going to be pop, but with different nuances: pop with R&B, afrobeat, dance, trap'. This versatility will be key in her proposal: 'I'm excited to be able to play with different sounds without leaving who I am'. Finally, the artist pointed out that this song has a unique essence within her catalog: 'It has this part that makes me very me, and the video complements the song so much that I even feel it improves it'. And she hinted that there are new projects on the way: 'Get excited, because a lot of music is coming and I want you to be part of this story'. For her, this tool represents new narrative possibilities: 'It's amazing to be able to tell a story like this without a huge budget'. The new generation of Mexican pop continues to make its way with fresh proposals, and Mía Rubín positions herself as one of the voices that bets on building her own identity within the industry. 'I want people to enjoy it, to have fun with it, to feel beautiful, powerful'. For her, music is a space of freedom: 'It makes me feel playful, feminine, it makes me feel like I want to dance, that I want to enjoy'
