The 2025 Mexico City Grand Prix presented its official poster to commemorate the first 10 years since Formula 1 returned to the country. This poster stands out not only for its visual appeal but also for its technological innovation by incorporating an immersive augmented reality experience, making it unique in its genre.
The design of the poster is a tribute to a decade of emotions and speed, featuring three iconic drivers of the moment: Sergio "Checo" Pérez, Fernando Alonso, and Charles Leclerc. The three racing cars are placed over a golden number ten, symbolizing the greatness of this anniversary and the importance of the event in the Formula 1 calendar.
One of the most innovative features of this poster is the use of augmented reality, which allows fans to experience this technology through a special filter. By scanning the poster with the corresponding application, users can access animations and exclusive content that relive the most exciting moments of the Mexico GP.
This year, the artwork of the poster also reflects the cultural essence that has made the Mexico GP unique, merging the adrenaline of motorsport with iconic elements of the country, such as skulls, mariachis, tacos al pastor, and DJs. With three different versions highlighting the cars of Checo Pérez, Alonso, and Leclerc, the poster captures the festive spirit that characterizes this race.
The 2025 Mexico GP promises to be a spectacle both on and off the track, thanks to this commemorative piece that elevates the experience to another level.
