The company Cemex joins the trend of videopodcasts by addressing a topic that has traditionally received little attention online. Through the Masters of Concrete series, Ricardo Naya, president of Cemex Mexico, engages in dialogue with leaders in the construction industry in the country. These conversations on social media cover ideas, anecdotes, success stories, as well as sustainability and innovation.
The popularity of podcasts in Mexico, with an audience of 45 million consumers according to Statista, presents an opportunity for Masters of Concrete. This content can be found on YouTube and Ricardo Naya's LinkedIn profile, distinguished by its unique focus on the sector.
For architects, engineers, contractors, developers, or others interested in the construction sector, the series offers a deep analysis of concrete and its application in sustainable projects. Experts such as José Luis Graue from Tecnológico de Monterrey or Sergio Chufani from Grupo Chufani explore the characteristics of this material.
Additionally, relevant cases of companies like Grupo Ruba or Copachisa, important housing developers in Mexico that have achieved the status of "Masters of Concrete," are presented. Concrete has been fundamental in the evolution of modern cities and their sustainability, being 100% recyclable and a pillar in the Circular Economy.
