On June 1, 2025, Mexico will experience an unprecedented election: citizens will choose the nine people who will make up the Supreme Court of Justice of the Nation (SCJN). This process will be different from other federal elections, as it will only coincide with municipal elections in Durango and Veracruz, which poses a challenge due to the likely low participation.
In these elections, political parties will not dominate; instead, the election will focus on individual names and strategies. Each voter will have the opportunity to choose five women and four men, leading to intense competition and an abundance of votes.
With an expenditure limit of 220,000 pesos per candidacy, it becomes imperative to effectively capture votes. Participation, which could range between 25% and 30%, will require effective mobilization, despite the efforts of President Claudia Sheinbaum and the INE to highlight the importance of citizen participation in this historic process.
"Those who believe that a good judicial career is enough to win will soon find that in democracy, it's not just about being the best, but about making millions of people know it," emphasized an expert on the topic. The dissemination of candidates' names will be crucial to achieving at least 11 million votes necessary to secure a position in the SCJN.
To achieve the necessary recognition, strategies such as presence in traditional and digital media will be essential. Radio and television, as well as organizing events and public forums, will play a crucial role in the electoral campaign, along with mobilization in communities and activation of organized structures.
In a scenario with 33 aspirants competing for five female positions and 31 for four male ones, the dispersion of votes will be decisive. The key will lie in tactics such as the dissemination of viral videos, using networks like WhatsApp and Telegram to connect directly with the electorate, and participation in legal forums and local events.
The calculation of necessary votes and the definition of effective strategies will be vital to ensure success in this historic election, which will transform the way those responsible for administering justice are chosen in Mexico.
