The lawyer, columnist for "El Universal" and president of Observatel, Irene Levy, has questioned the decision of Televisa to air an anti-immigrant ad by Kristi Noem, Secretary of Homeland Security of the United States, in prime time in Mexico. This campaign has been deemed discriminatory and denigrating to the Mexican audience and others.
In a journalistic article titled ‘Televisa Univisión and its (dis)loyalties,’ published on March 17, Levy expressed her surprise at the lack of response from the Mexican government to the campaign of hate and fear disseminated by Univisión in the United States and by Televisa in Mexico. It is estimated that the cost of this campaign exceeds 200 million dollars, funded by the administration of Donald Trump.
Levy praised President Claudia Sheinbaum for expressing her discontent during the morning conference at Palacio Nacional, announcing a legislative reform to prevent the broadcast of this type of propaganda paid for by the U.S. government in Mexican media.
The lawyer and academic at Ibero-American University opined that the narrative of Noem's ad stigmatizes Mexican immigrants as criminals and delinquents, fostering xenophobia in American society. She also questioned why the country's main television network has aired these ads amidst a campaign that goes against its own audience, without the company owned by the Azcárraga family providing any explanation.
