This structure began to gain prominence as a tool for mobilization and political construction. In this context, the Morales brothers have already led events and meetings in Coahuila and opposing entities such as Guadalajara and Yucatán, where they began to weave agreements with local leadership and gauge forces in key areas. From there, they began to set the tone and coordinate actions with key actors in different states. The Verde party is analyzing the candidacy of Ana Paty Peralta in Quintana Roo. One of the central arms of this strategy is SUMA, the organization they both founded within Morena and which directly reports to the federal head of state. Brothers Efraín and Carlos Augusto Morales began to deploy the political construction of Claudia Sheinbaum towards next year's elections, which already includes territorial movements, events in the states, and internal re-shuffles within the 4T. According to sources consulted by LPO, both officials close to the president have activated a series of tours and political meetings with local structures in recent weeks, with the objective of strengthening the presence of the ruling party and ordering the internal affairs ahead of the new electoral cycle. Efraín Morales López, at the head of the National Water Commission (Conagua), and Carlos Augusto Morales López, who serves as Sheinbaum's private secretary and manages her daily agenda, function as a political tandem with direct access to the presidential office. According to the sources consulted, the meetings had an organizational character, and also aimed to align structures and send signals of control within the party. It is not the first time that their influence generates internal tensions. Previously, their role in building spaces within the party and in promoting allied profiles had already raised questions among leaders who feel displaced from decision-making.
Morales Brothers Deploy Political Campaign for Claudia Sheinbaum
The Morales brothers, close allies of the Mexican president, are activating a political network across the country to support Claudia Sheinbaum's campaign. They are meeting with local leaders, strengthening the ruling party's position, and laying the groundwork for the upcoming elections, while also causing internal friction within Morena.