Efraín Juárez has been appointed as the new technical director of Pumas, with the mission of leading a tactical and emotional restructuring in the team. Juárez's decision to join Pumas was influenced by his connection to the club, where he was previously a league champion as a player.
The former Mexican footballer, despite considering offers in Europe, has opted to return to the team where he shone on the field. Sources close to the process assure that the agreement with Juárez is nearly finalized, following talks with Pumas management and the presentation of the sports project.
Juárez is recognized for his successful stint with Atlético Nacional in Colombia, where he managed to win the League and Cup. His experience is expected to be crucial for the Pumas project, where he will have a say in decisions related to the squad and the club’s sports management.
Although Juárez's arrival promises to inject new energy into Pumas, he will face a considerable challenge. The team is currently undergoing reconstruction following the departure of Gustavo Lema, whose management was marked by poor results. However, Juárez's successful track record in Colombia supports his ability to steer the university team back on course, which has currently lost its way in the Clausura 2025.
