Esteban Gutiérrez, former Formula 1 driver, decided to create the platform Driver1 to offer F1 merchandise in Mexico and Latin America. In an interview with Publimetro, Gutiérrez talked about his career in motorsport and his new business venture. The Mexican driver mentioned that he always had the vision of reaching F1 and considers uncertainty part of what makes this sport interesting for fans.
One of the most important moments for Gutiérrez was competing in the Mexican Grand Prix in 2016, which has contributed to popularizing Formula 1 in the country. The driver highlighted the positive impact that Checo Pérez has had in increasing interest in F1 and mentioned that there are many fans who follow other drivers and teams.
Gutiérrez talked about the 2024 Mexican Grand Prix and the future of Checo Pérez in F1. He also highlighted the evolution of motorsport in Mexico, which has led to more exciting and unpredictable races. After his career as a driver, Gutiérrez decided to venture into the business world with Driver1 to bring products closer to F1 fans in the region, avoiding logistical and import complications.
Driver1 has experienced significant growth in recent months and has expanded to other Latin American countries. Gutiérrez also talked about the current competitiveness in F1 and the impact of the budget cap on teams. Despite his transition from driver to entrepreneur, Gutiérrez is focused on creating a sustainable long-term business with Driver1 and continuing to expand its operations.
The Mexican driver reflected on his career in F1, the importance of representing his country internationally, and the connection he had with fans at Foro Sol.
