In Sinaloa, another influencer was killed: Adalberto Peña was attacked with firearm from a firearm while he was exercising by the river Umaya in north Culiacán. Reports following the 911 line stated that 42-year-old Adalberto Peña was attacked at 8:00 am on January 23 near a small shopping center. The influencer went out from his home in the Hardines-del-Rio neighborhood for his daily walk, but when he approached the shopping center, he was shot. His body was found on the corner of Rotarismo Boulevard and Amatista Street in the Bonanza area, located near the Umaya River. He was also known as 'El-Tata'. Adal specialized in fitness videos, and also shared videos from his family life and motivational messages.
In June of last year, he posted with his physical transformation and wrote: "Every time I have the thought of giving up and asking 'should I continue?', I look at this photograph of my past, how I began, what I went through to return to my achievements." Adalberto Peña had 17 thousand followers on Instagram and 171 thousand followers on the TikTok platform, where he shared photographs and content from his social life. In one interview on YouTube in 2022, he revealed that he battled with alcoholism and addiction, but managed to overcome it by attending a support group every day.
In Sinaloa, a minimum of five influencers have been killed since the beginning of the conflict between 'Los Chapitos' and 'La Mayo' in September of last year. On October 19, Juan Carlos 'El Chilangó', a 30-year-old YouTuber, was attacked while selling sweets on Isla Musala Street. On November 23, the dead influencer Miguel Vivanco, known as 'El Hasper', was found near roads in the El Kemaido village on the Culicán-Masatla highway. On December 9, Leobardo Aispuro was killed, known as 'El Gordo Peruki', while he was jogging with his wife. His body was discovered in southern Culiacán with bullet wounds and traces of cannabis. On January 10, 2025, the body of 22-year-old Augustus Paul was found, known as 'El Pinky'.
