In the city of Guadalajara, the International Mariachi and Charrería Festival is celebrated annually, an event that takes place between August and September. This festival is an important showcase of Mexican culture and attracts about 500 mariachi bands that perform in iconic places such as the Teatro Degollado and public squares. During the festival, parades, music workshops, and charrería competitions, the national sport of Mexico, are held.
The Secretary of Tourism of Jalisco, together with the Trust of the Metropolitan Zone of Guadalajara, has implemented strategies to boost the international projection of the city. Thanks to its rich culture and deep-rooted traditions, Guadalajara has been recognized by National Geographic magazine as one of the 25 best destinations to travel to in 2025. It is the only Mexican destination included in this prestigious global list, consolidating its position as an important tourist destination worldwide.
National Geographic highlights Guadalajara as a must-visit destination for travelers in 2025. The article mentions that the selection of the destinations was made by a team of explorers, photographers, and editors from the magazine, who believe that Guadalajara is a city that every traveler should experience. During the first half of 2024, Guadalajara welcomed 12.1 million tourists, generating significant economic impact for the city.
Mariachi music is one of the main attractions that motivate the recommendation of Guadalajara as a leading tourist destination. This musical genre, originating from Jalisco in the 19th century, has been recognized as Intangible Cultural Heritage by UNESCO, making it a fundamental element of Mexico's cultural identity.
