Guanajuato, the state capital, recorded high tourist traffic during Holy Week, with over 68,000 visitors and hotel occupancy rates reaching up to 88% on peak days. The tourism activity also translated into significant economic revenue, exceeding 116 million pesos during the holiday period, according to official figures. These figures place the state capital among the destinations with the highest activity during these days, driven by traditional events, cultural offerings, and tours of the historic center.
High Attendance and Peak Occupancy. The flow of visitors was concentrated at various emblematic points of the city, with streets, alleys, and squares seeing a high presence of tourists, especially on weekends and during nighttime events. Saturday, April 4th, registered one of the highest hotel occupancy levels at 88%, while the average for the week remained above half of the installed capacity.
Economic Impact and Mobility in the City. The 116 million pesos in revenue reflects the impact on sectors such as lodging, food, transportation, and tourist services. The city's behavior during the season was marked by high mobility and a constant presence of visitors in key areas of the historic center.
Guanajuato, the capital, is consolidating itself as one of the most relevant tourist destinations in the country, with an annual average of 1.83 million tourists and visitors. This dynamism is sustained by a steady hotel occupancy rate, where traditional hotels dominate with a 59.9% preference, compared to 33.5% for Airbnb-type accommodation platforms. Additionally, the city has an infrastructure that exceeds 8,500 lodging spaces, allowing it to absorb high-demand peaks during holiday seasons like Holy Week.
