The Attorney General's Office of Guanajuato State has managed to position itself among the best in the country thanks to the implementation of an innovative communication strategy. By using high-production videos, the institution has effectively highlighted its achievements and announcements.
Since the current prosecutor's management, the use of actors, special effects, and music in the videos published on social media has been adopted. This new form of communication has been key to announcing high-impact arrests and specific events of the prosecutor's office.
Recently, prosecutor Carlos Zamarripa submitted his resignation following pressure from the governor and the confirmation of his departure during a conference. The Guanajuato Congress will begin the process of electing a new prosecutor starting on the first day of 2025, with a shortlist proposed by the governor.
In recent days, the Prosecutor's Office has shared videos with various themes, emphasizing police work, special operations, and the modernization of the institution. These videos feature special effects and show members of the prosecutor's office posing or acting, highlighting the achievements made during the 15 years Zamarripa was at the helm of the institution.
Zamarripa's farewell campaign on the prosecutor's social media has been marked by high-quality audiovisual production, with actors, edited videos, and special effects, emphasizing the results of his management. This strategy has been designed to underline the legacy left during his five-year term in charge of the institution.
In Zamarripa's words through the official account of the prosecutor's office: "Without effective investigation, there is no effective prosecution of justice. We have professionalized prosecutors, trained to investigate and combat crime in all its forms."
