A study revealed that in Mexico, one in four internet users listens to podcasts weekly, positioning the country as a relevant market globally. Video podcasts have ceased to be a trend and have become an essential component of digital entertainment. YouTube has surpassed one billion monthly active users in podcasts, standing out as a key platform in this field.
According to Tim Katz from YouTube, the popularity of podcasts in Mexico has been increasing, attracting more creators to the platform's Partner Program. Programs like 'La Entrevista con Yordi Rosado' and 'Las Alucines de Lupita Villalobos y Kass Quezada' have contributed to strengthen the podcast ecosystem on YouTube, consolidating its position.
The ten most listened podcasts in Mexico include proposals such as 'Las Alucines' by Lupita Villalobos and Kass Quezada, a space of anecdotes and comedy that combines reality and fiction. YouTube has stood out as the main platform to enjoy podcasts in the United States.
Recently, YouTube has reaffirmed its commitment to improving the experience of podcast listeners and creators, working to make searching, discovering, and consuming content more accessible. The platform will continue to expand its formats to offer new experiences to podcast followers.
In 2025, YouTube will celebrate two decades of connection through diverse and quality content. Programs like 'Las Alucines en Vivo Tour' contribute to bringing the podcast experience to different cities in Mexico. Other popular podcasts in the country include 'La J y la M' and 'Relatos de la Noche,' which address various themes with a relaxed and reflective style.
The growth of podcasts in Mexico has not only transformed the way content is consumed but has also generated new opportunities for advertising. An increase in audience and advertising investment in podcasts is expected for the coming years, with a significant expansion in cultural impact and diversification of proposals.
