The Tecate Pal' Norte is about to celebrate its highly anticipated edition number 13 in Mexico. For three days, from April 4 to 6, attendees will be able to enjoy a wide diversity of musical genres, ranging from pop and rock to electronic, ballads, and regional Mexican music.
On this occasion, fans will have a special collection of footwear that will allow them to enjoy the festival in collaboration with TAF Mexico, Adidas, and Tecate Pal' Norte. Sneakers have become a key piece for expressing style and personality in the entertainment world since the 80s, and this new collection of Adidas Forum Low special edition promises to become a contemporary classic.
The festive and multicultural atmosphere of Tecate Pal' Norte distinguishes it as one of the most diverse events in Mexico, where fashion and clothing play an important role. Each year, attendees dazzle on stage with creative and unique outfits that reflect the music and energy of the festival.
The sneaker collection inspired by the festival features visual elements such as pixels, shades of gold, and glitches on the Adidas Forum Low CL model. They will be available exclusively in physical TAF stores, online, and through their official app in CDMX, Guadalajara, and Monterrey starting March 15.
The collaboration between Adidas and Tecate Pal' Norte aims to connect with festival fans and capture the iconic essence of the city of Monterrey. The design of the sneakers is inspired by the official festival art, promising a unique experience for event followers and urban fashion lovers.
"We are very pleased to see the result we have achieved so far; the development of this limited edition pair speaks to the potential that Tecate Pal' Norte has and how we have managed to connect with audiences who have a special affection for this festival," said Jesús Flores, director of Apodaca Group.
