The fast fashion company, Shein, originally from China, opened SHEINnovation in Monterrey, an interactive experience aimed at bringing its customers closer to its latest innovations and culture. The event will take place from October 25 to 27, 2024, at the Esfera shopping mall.
According to the Asian company, from the very beginning, participants will immerse themselves in a journey that not only celebrates style but reinvents it at every step. Through seven interactive stations, attendees will be able to discover the offerings and innovations that have positioned Shein at a prominent level in the fashion world.
During this event, participants will learn more about the company's news, the features of the application, as well as aspects such as sustainability and inclusion that are part of Shein's corporate culture. It is important to mention that this is the last stop of SHEINnovation in Mexico in 2024, having previously taken place in Guadalajara and Mexico City.
Despite its accelerated growth in recent years, Shein is facing fierce competition from companies like Temu, also of Chinese origin, and Amazon, which is advancing its plan to create an online store of low-cost products to compete directly with these two Asian brands.
In the first half of 2024, Shein's sales reached 18 billion dollars, representing a 23 percent annual increase, although there was a 70 percent cut in its profit. These figures show the impact and relevance that Shein continues to maintain in the global fashion industry.
