Economy Events Local February 21, 2025

New Hotel Opening Boosts Tijuana's Economy

The opening of the City Express by Marriott Tijuana El Florido marks the seventh hotel by Norte 19 in the city, enhancing business and tourism opportunities in the region.


New Hotel Opening Boosts Tijuana's Economy

The seventh hotel of Norte 19 in the city of Tijuana, which represents number 12 in the state of Baja California, consolidates the company in the field of hotel development and operation in Mexico and Latin America. With its recent opening, the City Express by Marriott Tijuana El Florido aims to meet the needs of business travelers, as well as contribute to the economic and tourist growth of the region.

Among the amenities offered are complimentary breakfast, gym, business center, meeting room, and a la carte dining service for dinner and room service. Strategically located on the Free Tijuana-Mexicali Highway, next to Plaza Sendero and 20 minutes from the Natura Tijuana Industrial Park, the hotel with 123 rooms promises a modern and functional lodging experience for its guests.

Alberto Granados, Director of Operations of Norte 19, mentioned: "We are excited to open the doors of this new hotel, which not only meets the needs of business travelers but also contributes to the economy and tourism in the region." During the construction phase, more than 150 direct jobs were generated, and 28 direct jobs and over 25 indirect jobs are expected to be created during the operation of the hotel.

The City Express by Marriott Tijuana El Florido stands out for its appeal to both corporate tourism and tourists interested in exploring Tijuana, a city recognized for its cultural and economic dynamism. In addition, as part of the prestigious Marriott Bonvoy portfolio, it offers its guests access to exclusive benefits, point accumulation, and unique experiences through Marriott Bonvoy Moments.

With this opening, Norte 19 reinforces its commitment to sustainability and the development of tourist infrastructure in Tijuana, a city that continues to attract visitors for its gastronomy, cultural offerings, and strategic border location. Whether for a business stay or to enjoy the magnetism of Tijuana, the City Express by Marriott Tijuana El Florido presents itself as an ideal option to experience the city comfortably and backed by a global brand.