In an increasingly homogeneous and monotonous world, black ceases to be a symbol of rebellion and becomes a display of supposed cunning. In the past, this color was associated with minorities, prisoners, and cursed poets, but now it is a trend on runways, weddings, gala events, and even in Silicon Valley company t-shirts.
During the 20th century, punks and goths adopted black as their standard to highlight their difference and their marginal social condition. Today, black has invaded closets and become a uniform and nuanced color, expressing information, mood, and even personality traits.
Black is practical, comfortable, and discreet, essential qualities in an era where there is no need to take risks with clothing. The color has ceased to be relevant, leading to expectations that soon smells and textures will follow the same production line as the Ford Model T, which was also black. Dressing in black no longer implies strategy or manifesto, but rather an easy choice that avoids the need to think about combinations.
At a moment of radical revolution in the history of civilization, it is ironic to see a sea of black in the streets while listening to individualistic speeches. We have become a uniform society, reflecting in our wardrobe the similarity that unites us.
Black has become a simple and reliable shield to hide from oneself and others. Wearing black these days can mean a message of indifference or, worse, a statement of equality with others. It is the color of uniformity wrapped in elegance, a mask for those who renounce challenging their own image.
Although colors are a language, dressing in black today reflects a clean and monolithic aesthetic, showing a shadow of what we are. The trend towards minimalism and simplification has led us to opt for the neutral and basic, perhaps absorbing a bit of originality in our garments.
Black seems to be a tacit agreement to maintain harmony and avoid standing out in a society obsessed with speed and efficiency. This trend is related to the strength, sobriety, and impact that the color black can convey to the wearer.
Throughout history, black has been an important symbol in different fields, from fashion to personal communication. It is the easy and safe resource to face daily challenges in an age of fast fashion and constant change, representing a shortcut to adapt to the demands of the modern world.
