The price of bolillo bread has hit the pockets of Mexican families again, with a surprising increase of 15.2% during the January slope, according to the Agricultural Markets Consulting Group (GCMA). According to prices published by Profeco, the average cost of a bolillo skyrocketed from 1.90 to 2.19 pesos per piece between the first half of January 2024 and the same period in 2025.
The highest cost of white bread was recorded in the city of Guadalajara, with a maximum offer of seven pesos per piece in markets, commercial stores, and high-consumption bakeries. In Morelia, it was the second capital of the country with the most expensive bolillo during the January slope of 2025, with a maximum quote of 6.90 pesos. Tijuana ranked third, with a quote of 4.50 and 4.90 pesos per bolillo.
Other products that also increased in price during the first fifteen days of January were fruits, vegetables, and greens, with annual increases of up to 72%, according to the GCMA. In particular, pork and eggs showed increases close to 10%, significantly impacting household economics as they are high-consumption foods.
When breaking down prices by type of product and category, the following significant annualized increases were reported in the first half of January:
- Grains: Bolillo bread: 15.2% / 1.90 to 2.18 pesos per piece, Cookies: 13.5% / 65.34 to 85.55 pesos per box - Livestock: Pork: 9.6% / 80.5 to 98.1 pesos per kilo, Eggs: 7.4% / 52.2 to 56 pesos per kilo - Fruits: Watermelon: 72.6% / 15.14 to 26.13 pesos per kilo, Hass avocado: 55.9% / 51.15 to 79.75 pesos per kilo - Vegetables: Romaine lettuce: 66% / 14.44 to 23.97 pesos per piece, Broccoli: 54.1% / 37.79 to 58.22 pesos per kilo
This picture of rising prices in basic products like bread and other everyday foods represents an additional challenge for domestic economies in the context of a generalized increase in the cost of living.
