During the first holiday bridge of 2025, which spanned from January 31 to February 3, a hotel occupancy rate of 73% was recorded in Los Cabos, Baja California Sur, with an average rate of 550 dollars. Although slightly lower than the 78% for the same period in 2024, occupancy is expected to increase with last-minute reservations.
Domestic tourism will play an important role during this long bridge, with tourists from various parts of the country and American tourists taking advantage of Los Cabos' proximity to the United States. Guerrero anticipates more than 71,000 tourists in its tourist destinations with an average hotel occupancy of 68.4%. Acapulco, Zihuatanejo, and Taxco stand out with an average occupancy of 73.1%.
On the other hand, in Oaxaca, expectations are not encouraging due to the mobilizations and violence in the state capital that could affect tourist arrivals. Despite this, a positive change is expected with the arrival of tourists who will take advantage of the holiday bridge.
The Ministry of Tourism highlights the economic importance of tourism in Mexico and its positive impact on local communities. A 5% increase in tourism in Mexico in 2025 is projected, according to the UNWTO, despite concerns about safety in some regions.
