In January 2025, the Mexican automotive market experienced an annual growth of 5.9% by selling a total of 119,811 units in dealerships, compared to the 113,097 units sold in the same month of the previous year. These figures represent the highest sales volume for a January month since 2017, when 123,447 units were sold.
Despite remaining the leader in market share, Nissan recorded a decrease in its share, dropping from just over 17% to 16.9% in January 2025. On the other hand, General Motors, Ford, and Stellantis, the three big players from Detroit, reported mixed sales due to the uncertainty generated by threats from the U.S. government to impose tariffs of up to 25%, threats that were ultimately postponed for a month.
In January, GM and Stellantis experienced an increase of 1.7% and 1.6% in their sales, respectively, while Ford saw a decline of 2.4% in the same month. Meanwhile, Chinese brands in Mexico are showing diverse results, demonstrating signs of moderate stabilization in the automotive market.
Among the brands that stood out in January 2025 are Mazda, with a growth of 23.6% selling 7,832 units; BMW Group, which achieved a growth of 19.3% with 1,479 units sold; and Nissan, which sold 20,279 units with a growth of 1.5%. Great Wall Motors reported a growth of 78.9%, Changan 50.7%, JAC 14.4%, and Chirey recorded a decline of 27.6% in its sales for the same period.
