Grupo Coppel announced an investment of $14.2 billion pesos for the year 2025. Of this amount, $4.4 billion will be focused on the digital transformation of the company. The main objective of this investment is to improve the shopping experience for customers, strengthen its omnichannel ecosystem, and optimize the logistical and financial operation of the company. With this technological push, Coppel aims to establish itself as a benchmark for innovation in the retail sector, integrating new digital tools both in its physical stores and on its online platforms.
AgustÃn Coppel Luken, Chairman of the Board and General Director of Grupo Coppel, emphasized the importance of digital transformation to continue providing agile and efficient service to customers. In his words, 'The world changes, our customers do too, and Coppel evolves to meet their new needs.' The company seeks to build a more agile, efficient, and close organization for the benefit of customers, collaborators, and communities where it operates. With this investment, Coppel reinforces its commitment to innovation and digitalization as growth engines, consolidating its position as one of the leading companies in the retail sector in Mexico and one of the largest job generators in the country.
Grupo Coppel currently receives more than two million daily visitors in its branches and reaches three million daily visits on its digital channels, highlighting the importance of continuing to evolve in the digital realm. A fundamental part of this investment will be the optimization of e-commerce, which is Coppel's fastest-growing segment. This will improve efficiency in home deliveries and product availability in stores.
Additionally, Coppel's digital transformation will also impact its financial branch, BanCoppel. Digital kiosks will be implemented within stores so that customers can explore and purchase products online, offering a hybrid shopping experience that combines digital convenience with personalized attention in branches. Furthermore, the logistical infrastructure will be strengthened with the opening of six new Distribution Centers and the expansion of another eight, allowing the company to reach 98% of the country's postal codes in an average of three days.
Part of the investment will also be allocated to the development of new solutions for BanCoppel, with improvements in its technological infrastructure and mobile application, thereby facilitating access to financial services and the application for credit from any device.
