The Mexican financial technology company Stori and the football club Atlas FC have announced a strategic partnership to launch a co-branded credit card aimed at the millions of team followers. This agreement makes Stori one of the sponsors of the club for the next three years, in addition to offering special benefits for fans.
The Atlas FC x Stori card maintains Stori's distinguishing features, such as a high approval rate, no annual fee, interest-free months at various merchants, and 2% cashback on purchases at Atlas FC establishments, along with credit lines of up to $20,000 MXN. Additionally, the card includes exclusive benefits for the team's fans.
Jalisco has been identified as a key market for this type of financial solutions, and Stori plans to invest 20 million dollars in the region to expand access to financial services, promoting financial inclusion and local economic development. For Atlas FC, Jalisco represents its fan base, where the passion for football has created a significant legacy.
Marlene Garayzar, CEO and co-founder of Stori, mentioned: "This agreement introduces us to the world of sports alongside Atlas FC's experience, offering a new way of providing benefits both on the field and in the financial lives of followers. We are committed to expanding access to financial solutions through products aimed at specific communities." Meanwhile, Aníbal Fájer, Executive Director of Atlas FC, emphasized that the card will be a symbol of belonging and pride for the red-and-black fans.
Stori closed the year 2024 with several financial launches and an important funding round, while Atlas FC continues its sporting success and aims to establish itself as one of the top football teams in Mexico. The Atlas FC x Stori card marks Stori's entry into Mexican football, in a strategic alliance valued at over 250 million dollars, with a presence on the team's uniform and at Estadio Jalisco during Liga MX matches.
