Thousands of young people keep their talent in a drawer, postponing their creativity in a gesture that society often interprets as an act of maturity. It is essential to open a dialogue about the orange economy or creative industries, as they promote diversity, inclusion, and innovation, which are fundamental for the sustainable development of nations. Creative industries have a significant impact by creating content that reaches diverse audiences, from film productions to literature, influencing opinions, educating, and entertaining, while also generating income.
In an increasingly digitalized world, the value of creativity and innovation is more evident than ever. Exports of creative goods and services have experienced remarkable growth in recent decades, highlighting the importance of this sector as a driver of economic competitiveness. Creative industries open opportunities for innovative companies, and it is crucial to foster an environment that allows new generations of creative professionals to continue nurturing innovation and economic growth.
Creative industries have emerged as pillars of modern economies globally, contributing over 6% of the world's GDP and employing more than 30 million people worldwide, according to a UNESCO study. It is fundamental to rethink the stereotypes entrenched in previous generations to give way to the creativity and possibilities inherent in new generations.
In a world where the digital economy is increasingly present, creative entrepreneurs find opportunities in previously unexplored market niches, such as digital content creation or immersive experiences in virtual reality. Sectors like music production have experienced remarkable growth, driven by digitalization and the diversification of streaming platforms, reaching significant market value in countries like Mexico. These creative sectors intertwine and empower each other, demonstrating the interconnectedness that exists among them.
Creative industries are not only a fundamental component of the economic and cultural ecosystem but also represent a motor of economic growth and a means of preserving and disseminating cultural identity. In the case of Mexico, these industries contribute 3% of the Gross Domestic Product (GDP) and employ millions of people in various creative areas. It is crucial to recognize the importance of these industries beyond their cultural value, as significant generators of income and employment.
Sometimes, there is a conflict between the artistic or humanistic vocation of young people and social expectations that prioritize other more traditional skills. It is essential to allow new generations to pursue their creative passions and not fall into the idea that maturity implies abandoning their talents. Creativity and innovation are valuable assets that must be nurtured for sustainable development and a dynamic economy.
