More than 45 million viewers in the United States watched election-related content on YouTube just on election day. This figure reflects the power of the platform in terms of reach and influence in society. Yassin, a Palestinian influencer with 14 million followers on YouTube, was recently in Mexico discussing the business of creating content on this platform.
YouTube has become the most popular service for listening to podcasts, according to Philipp Schindler, vice president and commercial director of Alphabet. Although YouTube generated significant revenue last year, it also had considerable expenses in content. Large companies like Vanguard and Blackrock, as well as the founders of Alphabet, have interests in this business.
The platform offers various opportunities, such as the possibility of conducting courses, events, and virtual meetings. For many, the dream of becoming a social media influencer is a desired goal. In Mexico, Yassin pointed out that the majority of social media entrepreneurs are women. Examples like Martha Debayle, with thousands of followers on different topics, demonstrate the international success achieved by Mexican creators.
Netflix recently announced a one billion dollar investment based on the experience generated by Mexican content. In this sense, the podcast format has gained relevance and generated great interest among users.
Nuseir Yassin, through his channel Nas Daily, has created an alternative route for different professionals to find substantial ways of earning income in the digital environment. This approach allows dermatologists, trainers, and image experts to earn significant profits through their knowledge and skills.
Despite financial challenges for some creators on platforms like YouTube, Yassin has found a way to empower individual entrepreneurs through his company Nas.io. The platform offers automated consulting for those who wish to market their skills in various areas, such as dance or acrobatics, and aims to provide income opportunities to a wide range of talents.
YouTube has managed to compete with traditional television and has successfully ventured into larger devices at home. The demand for content in longer formats has led the platform to adapt and offer attractive alternatives for viewers. Sundar Pichai, CEO of Alphabet, emphasized the importance of YouTube in the streaming field and its position as a leader in viewing time in the United States.
