The company FEMSA presented the financial results for the fourth quarter and full year of 2024, highlighting a solid operating performance and margin expansion in several of its business units. During the last quarter of 2024, consolidated revenues increased by 12.8% compared to the same period in 2023, reaching a total of 208,311 million pesos. Additionally, operating profit grew by 31.5%, reaching 22,634 million pesos.
Regarding the Proximity Division Americas, which includes OXXO and other convenience store formats, there was a 13.2% increase in revenues, reaching 80,992 million pesos, and an 18.7% increase in operating profit, reaching 9,516 million pesos. This growth was driven by a greater contribution from financial services and improved revenue management.
Coca-Cola FEMSA also performed positively, with a 14.3% growth in its revenues, reaching 63,006 million pesos, and a 25% increase in operating profit, which reached 10,158 million pesos. On the other hand, FEMSA's digital business showed significant advancements, with Spin by OXXO reaching 8.6 million active users and a growth of 24.9% compared to the previous year.
In the Health Division, revenues increased by 13.3%, reaching 21,824 million pesos, while operating profit grew an impressive 109.7%, that is, 1,202 million pesos. This reflects an improvement in cost management and sustained growth in markets such as Colombia and Ecuador.
FEMSA's CEO, José Antonio Fernández Carbajal, emphasized that 2024 was a year of transformation for the company, with significant progress in the FEMSA Forward strategy. The company executed a capital allocation focused on investment in organic growth and optimization of its balance sheet, which allowed for a record return to shareholders through dividends and stock buybacks. In terms of investment, 51,074 million pesos were allocated, an increase of 31.1% compared to 2023, mainly for store expansion, asset modernization, and strengthening of digital capabilities.
