The use of digital payments not only facilitates transactions but also provides valuable information for banks, which can use it to offer better financial products and more competitive credits. Investing in the digitization and financial inclusion of SMEs in Mexico is key to a more competitive, innovative, and equitable future.
The adoption of digital technologies by small and medium-sized enterprises is essential for their competitiveness in a globalized market and to reach more customers nationally and internationally. Tools such as business management systems, e-commerce platforms, and digital payment solutions are fundamental for modernizing processes and meeting current demands.
The digitization of SMEs is crucial for promoting financial inclusion and competitiveness in Mexico. It is necessary to continue supporting their digital evolution so that the country can reach its potential. Despite the surge in online shopping, there is still great interest in physical interactions with vendors and the visualization of products.
In this context, the launch of innovative technologies such as "tap on phone" in Mexico, through GTapp by Getnet of the Santander Group, is a significant advancement in financial inclusion. This technology turns any Android device into a point-of-sale terminal, allowing SMEs to accept contactless payments quickly and securely.
SMEs represent 52% of national revenue in Mexico and generate employment for millions of people. The use of e-commerce by this segment has seen remarkable growth in the past year. Technologies like "tap on phone" are being implemented in several countries in Latin America, with a significant increase in transaction volumes.
These solutions are catalysts for digital transformation, fostering financial inclusion and democratizing access to modern tools. "Tap on phone" offers benefits to both consumers and businesses by eliminating the need for traditional terminals, increasing transaction security, and enhancing the shopping experience with fast and contactless payments.
Businesses can identify consumption patterns and adjust strategies in real-time thanks to the detailed information obtained from these transactions. This capability allows them to strengthen their growth and competitiveness by focusing resources on strategic areas based on concrete data. According to the "GS1 Barometer: SME Manufacturers in the Consumer Industry," 60% of SMEs already sell their products through digital platforms and social networks, indicating a growing adoption of technological solutions in this sector.
