The tariff threats from U.S. President Donald Trump are raising concerns in the Mexican beverage industry, especially in the tequila sector. Manufacturers like Luis Fernando Camarena and Becle SAB, known for José Cuervo tequila, are preparing to face possible tariffs that could significantly impact their profits.
In the case of Camarena Tequila, the company anticipates a 20 percent drop in sales during the first half of the year. Despite the uncertainties, production continues, although the inability to plan ahead is a constant concern for tequila producers.
Tariffs could significantly affect the sector, as more than 80 percent of tequila production from Mexico is exported to the United States. Manufacturers like Becle SAB have been increasing their shipments to the U.S. and Canada in anticipation of potential tariffs. The uncertainty surrounding this measure has caused disruptions in operations and supply chains for tequila companies.
While the tequila industry has found its main market in the United States, political decisions in Washington represent a constant challenge. The possibility of imposing tariffs could worsen the difficult landscape that tequila manufacturers face, who are already trying to adapt to changing global market tastes.
The tequila sector, along with other Mexican beverage and tobacco industries, is waiting to learn what the outcome of these tariff threats will be. In the meantime, executives and producers are on alert and seeking strategies to mitigate the potential negative impact these trade measures could have on their operations and profits.
