Banorte Financial Group has decided to lead the construction of future financial services, focusing on investment in technology and strategic alliances. In 2020, the institution partnered with Rappi to launch the Rappicard and created 'bineo', a 100% digital bank. Five years later, after acquiring 100% of Rapicard, Banorte has developed a new comprehensive digital strategy to meet the demands of the young market.
With a delinquency rate of 0.93%, below the historical average and the lowest among the major banks in the country, Banorte is positioned to drive the growth of the Mexican economy. Through digital transformation, financial inclusion has been a fundamental pillar, with 67% of total transactions conducted through digital channels in 2024.
The institution has experienced significant growth in mobile customers and transactions made from mobile devices, reflecting its commitment to technological innovation. Additionally, Banorte has allocated considerable investment to cybersecurity and has expanded its physical infrastructure with new branches and ATMs.
In response to the rise of digital financial services, Banorte focuses on hyper-personalized digital transformation, catering to both customers who prefer digital banking and those who seek a human-digital experience. The institution aims to create real opportunities and accompany individuals in their financial decisions, such as facilitating account opening without the need to visit a branch.
Regarding cybersecurity, Banorte has dedicated between 12% and 13% of its annual revenue to this area, ensuring the protection of its customers. With initiatives like the Banorte Housing Price Indicator (INBAPREVI) and the digital bank 'bineo', the institution strengthens its position in the real estate and credit markets, demonstrating solidity and stability in an uncertain environment.
Artificial intelligence has been incorporated into Banorte's processes to improve operational efficiency and customer experience. Through tools like Maya, the bank's virtual assistant, and the Hyperautomation Center, Banorte streamlines its operations and offers personalized solutions that benefit both the organization and its users. With a GDP growth projection of 0.5% for this year, Banorte continues to innovate and adapt to market needs to drive the economic development of Mexico.
