In the framework of the 88th Banking Convention, Eduardo Osuna, vice president and general director of BBVA Mexico Financial Group, highlighted the importance of collaboration with authorities to reduce informality, which would allow banking to continue being a development engine in Mexico. BBVA Mexico, the largest bank in the country, has managed to expand by implementing strategies in different business segments and geographic areas where it previously had no presence. Osuna emphasized that the bank has grown significantly, contributing to banking inclusion in the country.
In particular, the SME segment has been key to its growth, with the creation of the 'neighborhood banking' area that has facilitated closer attention to this market, effectively promoting financial inclusion. In this regard, Osuna stated that they are prepared to continue growing and that the year 2025 will be a record year in terms of investment for the institution.
For Osuna, BBVA Mexico is a story of constant investment and innovation that has positioned them favorably in the market, although he acknowledged that there is always room for growth both for the institution and for the market in general. Regarding whether banking is a good business in Mexico, the executive pointed out that it is profitable as long as it is managed properly, risks are handled correctly, and the necessary economies of scale are achieved.
In relation to the increasing competition in the banking sector, especially with the arrival of new digital players, Osuna highlighted that Mexico is an attractive market and that competition forces improvement. BBVA Mexico decided years ago to transform itself into a digital bank to adapt to market needs and promote financial inclusion. Osuna welcomed the competition, considering that this situation encourages them to be better for the benefit of the clients.
