The streaming platform atresplayer has closed a new international distribution deal that positions it within The Roku Channel in the United States and, for the first time, in Roku's new Premium Subscriptions service in Mexico. This launch coincides with Roku's recent activation of its Premium Subscriptions service in the Mexican market, allowing Atresmedia's content platform to be available on all Roku devices and televisions in the country. atresplayer Joins Roku's Premium Subscriptions. The new subscription alternative, exclusive to Roku users, offers a variety of streaming services that now include atresplayer. “Our original content from Spain now reaches more homes than ever before thanks to a very flexible subscription model with Roku.” Consolidation and Original Content from Spain. The integration on Roku allows atresplayer, from the Atresmedia group, to strengthen its presence in key Hispanic markets. This mechanism simplifies the user experience, allowing subscription to atresplayer through Roku with a single sign-on, centralized payments, and the flexibility to add or cancel services at any time. Orestes Aja, Head of Digital & OTT at Atresmedia Internacional, commented on the impact of the agreement: “The arrival of atresplayer on Premium Subscriptions in the U.S. and Mexico marks a new milestone in our distribution strategy.” atresplayer expands its global reach and integrates into The Roku Channel in the U.S. “We continue to consolidate atresplayer as a reference platform in Spanish for the entire Hispanic community.” Access to this offering is facilitated from the 'Main Menu', search sections, and 'Don't Miss', within The Roku Channel. The platform closes the year as the protagonist of more than two dozen strategic alliances, based on an ambitious and differentiated offering of original content produced in Spain. The strategy seeks to consolidate atresplayer as a reference platform for the global Spanish-speaking community and serve as a vital connection point for Spaniards living abroad.
