The government of Nuevo León announced its participation in the International Tourism Fair (FITUR), to be held from January 21 to 25, 2026, in Madrid, Spain. This is one of the main global tourism sector events, aimed at strengthening the international presence of Nuevo León. The state's participation in this forum will allow it to present Nuevo León's tourism offering, which includes state parks, natural spaces, urban destinations, and experiences in nature, adventure, culture, and gastronomy, organized by state regions. This offering covers attractions distributed in the Northern Region, Citrus Region, Southern Region, Cradle of Nuevo León Region, Archaeological Region, and the Metropolitan Area, showcasing Nuevo León as a destination with options for different visitor profiles and activities available year-round. Participation in FITUR provides a platform to strengthen the state's tourism positioning and increase the visibility of its destinations, products, and experiences before key international tourism sector actors. Likewise, this presence is part of the promotion and international positioning actions that Nuevo León is carrying out towards global events such as the 2026 FIFA World Cup, as part of a long-term tourism development vision.
