The progress is evident: the combined market share of Chinese automakers in Mexico has grown from 8% in 2023 to nearly 15% in 2025. In this context, Chirey Motor México's strategy aims to strengthen its position through operational consistency, technical support, and an offering that balances price and value. With a vision focused on industrial consolidation and adaptation to the environment, the company is shaping its growth not just as a commercial expansion, but as a deep integration process into one of the most relevant automotive markets in Latin America. Under its global philosophy—adapt, invest, and consolidate in each market—the automaker has aligned its objectives with the country's economic priorities, boosting employment, technology transfer, and strengthening its distribution network. The context favors this bet. During 2025, nearly 10% of vehicles sold incorporated hybrid or electric systems, opening a window of opportunity for new players with competitive technological proposals. In this sense, the brand has focused its portfolio on plug-in hybrid vehicles, highlighting models under its OMODA and JAECOO sub-brands. The introduction of hybrid SUVs aims to position it in a segment that combines energy efficiency with autonomy, a relevant factor for the Mexican consumer. However, the challenge is not only technological. Chinese-origin brands still face perception barriers in markets like Mexico, where buying a car implies a long-term investment. In Mexico, this strength is reflected in a nearly complete commercial network and a post-sales operation that has gained ground among consumers. Currently, over 100,000 units are circulating in the country, supported by full service coverage and a parts supply that exceeds 95% availability. Amidst a global environment marked by trade tensions, technological innovation, and adjustments in supply chains, Chirey Motor México seeks to consolidate a strategy that goes beyond commercial growth to focus on structural permanence in the country. Backed by the Chirey International group, the firm has begun to translate its global reach into concrete actions in the Mexican market. This operational approach has been key to competing in a market where customer trust is built both at the time of purchase and in the subsequent experience. Unlike strategies that prioritize short-term results, the company has opted for a model based on local integration. The Mexican market has begun to accelerate its transition to cleaner technologies. With presence in more than 140 countries and a solid industrial infrastructure, the group has positioned itself as the leading vehicle exporter from China for over two decades.
