Economy Politics Country 2026-04-01T13:15:11+00:00

Pressure on US: Mexico and the Automotive Industry

Christian Meunier of Nissan Americas calls for reduced tariffs on Mexican cars, highlighting their key role in market affordability and curbing inflation. Meanwhile, Mexico enters a critical phase of selling steel giants AHMSA and MINOSA, and the US consular service faces overload due to high visa demand.


Pressure on US: Mexico and the Automotive Industry

Christian Meunier, president of Nissan Americas, intensified pressure on Washington to reduce tariffs on vehicles manufactured in Mexico, arguing the measure is vital for affordability in a market with record prices. Meunier noted that authorities are receptive to the message of affordability, though regional trade negotiations face challenges due to secondary factors. During the New York Automotive Forum, the executive stated: "We couldn't manufacture these entry-level cars in the United States at the same cost, simply we couldn't." Domestic production allows for offering entry-level options against an average market price of $49,353 for a new car. Cars made at Mexican plants represent over a third of the company's sales volume in the United States. For Nissan, the profit margin on entry-level models structurally depends on Mexico's operational competitiveness, whose export is key to curbing automotive inflation in North America this 2026.

Consular officials will verify the authenticity of tickets, financial solvency, and ties to Mexico.

Steel auction underway. The sale process for Altos Hornos de México (AHMSA) and Minera del Norte (MINOSA) enters a critical phase following the formal submission of new auction terms by trustee Víctor Manuel Aguilera Gómez. Ismael Leija Escalante, leader of the National Democratic Union of Mineworkers (SNDTM), confirmed the document is now with Judge Ruth Haggi Huerta García, head of the Second District Court. After the commercial bankruptcy process on February 27 was declared void due to a lack of serious guarantees, the reactivation of the steel plant not only depends on judicial approval of the terms but also on the ability of new bidders to assume liabilities and reactivate the economy of the Central Region of Coahuila, a move that workers and the national steel market are following with top priority. With better coordination among the parties, the outlook for the sale of assets such as complete business units looks clearer in the first quarter of 2026. Leija Escalante highlighted significant progress in negotiations with high-profile secured creditors, specifically Banca Afirme and Cargill, who previously represented operational obstacles to finalizing the transaction. The resolution and a new tender are expected to be published in the coming days to provide certainty to creditors and production units in Monclova, Coahuila.

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