Qualtia Alimentos, a subsidiary of Xignux, has launched Kirlunch Melts at Oxxo with the aim of competing in the breakfast market, specifically with McDonald's. With this product, they seek to attract more consumers in the convenience channel by offering them a practical and delicious option to accompany their morning coffee.
Kirlunch Melts was introduced in May 2024 and is currently available in 19,000 Oxxo stores, with the egg muffin featured in 10,000 of them. This proposal focuses on convenience and product quality, with ingredients such as bread, cold cuts, cheese, and eggs produced internally by Qualtia.
Karina Sepulveda, commercial director of Ready Foods at Qualtia, pointed out that the Kirlunch brand has evolved to encompass different product lines, including triple sandwiches and artisanal combos. After studying consumer needs, they identified the demand for a practical and tasty breakfast product that fits the fast-paced lifestyle of most people.
Alberto Buentello, business leader at Ready Foods at Qualtia, explained that the Kirlunch Melts line, with its melted cheese and egg muffins, responds to the international trend of "foodvenience," which combines fresh food and takeout meals. This strategy aims to meet the growing demand for high-quality fresh food, available quickly and conveniently.
Additionally, Buentello highlighted the partnership with Oxxo and the Femsa subsidiary for the distribution of Kirlunch products, emphasizing the importance of providing added value to consumers in convenience channels. The introduction of Kirlunch Melts in the Mexican market is another step in the expansion of this brand aimed at providing delicious and practical options tailored to the needs of an increasingly busy audience.
