Royal Caribbean announced its plans to make Mexico its main tourist destination by 2030, with the "Perfect Day Mexico" project in Costa Maya, Mahahual, Quintana Roo, as a fundamental part of this strategy. This destination is expected to attract 5 million visitors, with the country as a whole receiving up to 8 million cruise tourists from the company.
Jay Schneider, the Chief Product Innovation Officer of Royal Caribbean, emphasized that significant investments are being made in Costa Maya, a port that has not received major developments in the last 20 years. The project is expected to employ 3,000 people, surpassing the current population of Mahahual.
While the exact amount of the investment in "Perfect Day Mexico" remains confidential for strategic reasons, it is expected to be substantial. The company has already made significant investments in infrastructure in Quintana Roo and plans to continue doing so to ensure a unique experience for visitors.
Royal Caribbean projects to reach 8 million visitors by 2030, consolidating Mexico as a top-tier tourist destination and the main focus of the company's interest. The "Perfect Day Mexico" project is scheduled to open in 2027 with hopes of transforming the tourist experience in the region.
Royal Caribbean's investment in this project is estimated to be in the hundreds of millions of dollars, though the exact amount has not been publicly revealed. The company has acquired land in Mahahual for $290 million with the goal of emulating the success of its "Perfect Day at CocoCay" project in the Bahamas.
The Environmental Impact Statement by Semarnat is expected in January 2025, marking a crucial step in the initiation of this ambitious project. Royal Caribbean values the support of local, state, and federal governments to ensure the safety of visitors and the sustainability of the environment.
The tourism development plan aims to create a destination that combines entertainment, environmental conservation, and food options inspired by Mexican culture. This initiative is expected to benefit not only Royal Caribbean but also the local economy and other businesses in the tourism sector, generating opportunities for growth and development in the region.
