The celebrations of the Day of the Dead in Mexico not only hold cultural and traditional value, but also represent an important business opportunity for local stores. According to a report by Anpec, the price of traditional products placed on the altars has increased significantly, forcing consumers to adjust their budgets due to inflation in the country.
Cuauhtémoc Rivera, president of Anpec, emphasized that this price increase can result in substantial additional profits for small businesses during this season. For a store with a consolidated monthly sale of between 35,000 and 40,000 pesos, a 20 percent increase in sales during the Day of the Dead can mean an additional profit of up to 8,000 pesos per point of sale. Considering there are around 700,000 convenience stores in Mexico, the festive season becomes an opportunity for extraordinary sales nationwide.
The tradition of the Day of the Dead also drives strong internal mobility in the country, with families traveling to visit their deceased loved ones. This increase in the influx of people in small stores creates a favorable environment for consumption, especially of everyday products like soft drinks, snacks, meat, and charcoal for grilling.
After visiting the cemetery and placing the offerings, Mexican families often gather for family meals, which increases the demand for these products. The celebrations during the Halloween and Day of the Dead season generate higher revenues for corner stores, contributing to an expected 20 percent increase in profits for local businesses, according to Anpec.
"There will be an increase in sales. People are opting for other products that were favored by the deceased. That’s why it’s not uncommon to see a soda or a bag of chips on the altars," commented Rivera, underscoring the importance of these festivities for the economy of small businesses in Mexico during the Day of the Dead.
